How I write
I like words that earn their place.
My starting point is usually simple: what are we actually trying to say, who needs to hear it, and why should they care?
I write, edit and rewrite until the answer is clear.
I don’t believe good copy needs to shout. It needs to know what it wants to say.
AI IS PART OF MY WORKFLOW
I use AI every day for research, interrogation, ideation, structure, drafting, adaptation and iteration. It makes me faster and lets me explore more possibilities. It doesn’t decide what is true, what matters or what sounds like me.
The machine produces options. I make the decisions.
JUDI LEMBKE 