JUDI LEMBKE

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I’ve spent my career figuring out what needs to be said, finding the story, and making complicated things clear enough that people actually want to keep reading.

I’ve worked as a journalist, editor, copywriter and marketer across technology, business and editorial, from global companies to startups.

SELECTED WORK

01 — Simply Connected

Tele2 IoT · Thought Leadership · Editorial · Brand

I created the editorial concept and direction for Simply Connected, a thought-leadership publication exploring the people, technology and ideas shaping IoT. I developed the editorial approach, commissioned and edited stories, interviewed contributors and worked with designers and production teams to create the finished publication.

The result: A distinctive editorial platform that gave Tele2 IoT a way to own conversations around IoT rather than simply talk about its products.

02 — Pelion · B2B Technology · Content · Thought Leadership

Making complex technology understandable

The challenge
IoT connectivity is full of technical terminology, acronyms and infrastructure that most buyers don’t want to understand in detail. They want to know whether it works, whether it’s secure and whether it solves their problem.

My role
I translated technical products and concepts into customer-facing content across the buying journey, working closely with technical experts and commercial teams to identify the useful story underneath the technology.

  • White papers and research-led content
  • Thought leadership
  • Customer stories
  • Product and technical content
  • Blogs and newsletters
  • Web content
  • Films and webinars
  • Internal and external communications
  • PR and media content

03 — AVTECH

B2B Technology · Customer Storytelling · AI-Assisted Content

Turning technical results into a story a buyer can understand.

For an AVTECH Content Marketing Creator case, I was asked to turn the results of an airline fuel-efficiency trial into content aimed at fuel-efficiency managers and flight-operations executives.

The raw data:

• 12,418 flights
• $2.4M potential annual fuel savings
• 81% crew acceptance
• Zero hardware

became:

• Does it save money?
• Will pilots use it?
• How difficult is it to implement?

I developed the customer story first, using it as the foundation for a LinkedIn carousel and sales outreach email. I also documented the AI workflow used to research, structure, draft and refine the content.

04 — Judi Lembke Ink

Editorial · Copywriting · Brand · Startups

For five years, I worked wherever words, ideas and deadlines collided: editorial, brand, corporate communications, campaigns and content.

I worked with established brands, media organisations and startups, including Volvo, SAS, Danske Bank, Karolinska Institutet, Hazelight Studios and SUP46.

Clients included: Volvo · Scandinavian Airlines · Danske Bank · Karolinska Institutet · Hazelight Studios · Norden Machinery · Appelberg · The Local

Work included:

  • Features and editorial
  • White papers and case studies
  • Brand messaging
  • Content & communications strategy
  • Website content
  • SEO and CMS
  • Film and webinar content

Before marketing, I was a journalist.

Six years at Sveriges Radio International taught me how to find the story, interview people who know more than I do, work quickly, edit ruthlessly and make complicated subjects understandable.

Winner Best New Programme of the Year, 2006